General Idea

GENERAL IDEA "SELF IMMERSION" LITHOGRAPH

General Idea was founded in 1967 in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.

Two of the members, Felix Partz and Jorge Zontal died of AIDS in 1994. Its surviving member, AA Bronson, continues to practice as an independent artist and oversees the representation and exhibition of General Idea’s work internationally.

The poodle is one of the defining icons in General Idea’s oeuvre, signifying a multitude of meanings. It both alludes to and subverts the Lion symbol from the city of Ghent, Belgium. The block pyramid is another historical image/reference that was hijacked by General Idea, appearing as a pattern at the top border of "Self Immersion".

"Self Immersion" was included in the recent General Idea blockbuster retrospective at the Musée d’Art Moderne de la Ville de Paris. Below are some furtive photos of the Paris exhibition.

A version of the retrospective will open at the Art Gallery of Ontario, in Toronto, in July 2011.  

Additional images available on request. |

Questions about this piece? Contact us or call +1.416.704.1720

Lithograph on cotton rag paper. 

Signed, dated and numbered in the margin.

State proof 1/3.

Canada, 1985.

26.5”H 33.5”W framed

20"H 29.5"W print

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