General Idea
GENERAL IDEA "ORGASM RENEWAL PROJECT" 1972
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became de rigueur. They worked across a wide range of media including photography, sculpture, painting, mail art, video, installations, multiples, and performance.
"Orgasm Renewal Project" is a paradigm of General Idea's wry humor, light-hearted parody, and general mischief. It also highlights their early engagement with mail art. The work features a 1972 record log of AA Bronson's cyclical attempt to repeat his orgasms at the same date and time as documented in his completed "Orgasm Energy Chart" from the year prior.
The piece was produced as a mailer in the form of a press release for General Idea's FILE Megazine, an appropriation of LIFE Magazine. "Orgasm Renewal Project" was part of a larger 1970-71 project titled "Orgasm Energy Chart", which invited participants to partake in recording their actions as well. This work was reissued in 1995 and hand-signed by AA Bronson.
Questions about this piece? Contact us or call +1.416.704.1720.
Visit our Toronto gallery on Thursdays or by appointment.
"Press Release - Orgasm Renewal Project"
Canada, 1972/95
Photocopy on bond paper
Signed "AA."
From an edition of 50
8.5"W 11"H (work)
11.25"W 14"H (framed)
Framed with museum glass
Published by Hommogenius, Toronto
Very good condition.
- Where does the inventory ship from?
Our inventory is divided between New York and Toronto.
- Where do you ship to?
We can ship anywhere. Typically when we ship within North America we prefer to use FedEx or DHL. To Europe, Asia and beyond we generally use DHL.
- How much does it cost to ship?
For shipments within North America, we typically charge a flat rate fee. Many items on our site will list the rate. For shipping outside of North America, we can easily provide a quote and will look for the most efficient and economical option.
Most of the items on our site can be easily shipped internationally.
Occasionally we will recommend that an artwork be removed from its frame for shipping. Larger framed works are typically framed with plexiglass. We export over 80% of what we sell, so we are comfortable shipping anywhere.
- Are there additional taxes or fees?
When a work is valued above $2,500 usd there is a possibility of tax of 0.35%, but this is applied sporadically. There can similarly be an additional fee for customs brokerage and this can range from $20 - $65. US Taxes, duties and customs brokerage are not included in our flat rate shipping. However most of our shipments to the US enter without any additional fees.
- Do you provide a certificate of authenticity?
Yes, we guarantee everything we sell. We can provide both a digital and printed version of our certificate of authenticity.
What is your return policy?
- Caviar20 wants you to be 100% satisfied with your purchase. We have a 7 day no-questions full refund return policy for your purchase. Shipping charges are non-refundable. Return shipping is the responsibility of the customer. After 8 days returns are given a credit note. There is no expiration for our credit notes.
- What payment methods do you accept?
Canadian clients are welcomed and encouraged to pay with interac.