Barbara Kruger
BARBARA KRUGER "TOUCH SOMEONE" 1989
Barbara Kruger is one of the world’s distinctive and provocative artists, known for her hybridized mass-media and text collages.
In 1970s New York, Barbara Kruger began her career in the advertising world. Shortly after she would change professional directions, dedicating herself to art-making with an emphasis on cultural critique.
Her early (now iconic) collages combined provocative, and often cynical declaratory statements of text atop glossy images that seemed to be from magazines or American advertising.
"Reach Out and Touch Someone" is unmistakenly Kruger. The piece pairs a found image with persuasive text that subverts advertising language. In this work, a small central image is anchored at the center of an otherwise bare composition, amplifying a sense of isolation that is at odds with the written sentiment.
Like many texts featured in Kruger's works, the slogan is a blaring critique of the modern world and the intersection of capitalism, connection, and identity.
Kruger's work is celebrated in every major museum collection around the world.
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"Reach Out and Touch Someone"
USA, 1989
Two-color lithograph on wood veneer
26"H 19.25"W (sheet)
Very good condition
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