GENERAL IDEA "GENERIC" INFLATABLE MULTIPLE, 1992
In 1992, at the height of their career, and less than four years before the untimely demise of two its members, General Idea staged a massive installation at the Centre d'art Santa Monica.
The installation at the heart of their exhibition Pharma©opia included 3,000 giant half yellow, half red mylar balloons (a nod to the Catalan flag) in the form of a stylized capsule.
Both the individual balloons and the installation as a whole, conveyed a remarkable tension between the overall pop aesthetic and the sinister and tragic issues, specifically the macabre responsibility of medication in keeping AIDS patients alive.
Of course the parallel between the fragility of the individual balloon and the AIDS patient of the era are similarly inescapable. The extreme size of the "pill" can be similarly understood as how cumbersome and consuming the medical regimen of the day was.
In conjunction with the exhibition, General Idea released an edition of 250 of "Generi©".
It is testament to General Idea's power that this piece remains topical, poignant and engaging some thirty years after its inception.
General Idea catalogue raisonné 9204.